Caffeine Critters Cards by Death Wish Coffee Co.
People like to feel special. And that was the point of this project. With a die-hard customer base, DWC wanted to memorialize members of that community who consistently advocated for them.
Inspired by the trading cards of our childhood, this ask was made real through limited-edition collectible packs that brought to life some of their most outlandish and awesome coffee reviews left by only the most psychotic of fans. Hours were spent finding just the right reviews, and the packs were given away in orders for a limited time. As an added surprise for these reviewers-turned-Caffeine Critters, they were gifted a wall print of their illustration.
Credits
Creative Director: Thomas Dragonette
Illustrator: Brandon Loving
Copy: Provided with permission by customers