Death Wish Coffee, Brand Bible

In an organization growing almost faster than it could keep up with itself, it was crucial to define our identity and create a defining doctrine of the brand that could serve as constitution across all ancillary assets, ensuring a cohesive brand experience no matter where you saw the skull and crossbones. Leading a cross functional team of ten in the brand’s first refresh, crucial adjustments to visual identity were made while carefully ensuring the preservation of the preexisting unique, identifiable ethos and category disrupter. It was these evolutions that in part solidified the brand’s position as the * #1 Fair Trade and Organic coffee.

*SPINS scan data, Total US MULO, 52 weeks ending 9/8/24