Penn Station Takeover x Death Wish Coffee Co.

Trying to capture attention in a city where a man in an Elmo suit defecating into a grocery bag is walked by without a second thought is no easy task…

Filled with groggy commuters just trying to get from point A to to point B, we set out to disrupt the monotony of the morning commute in the country’s busiest train station. Leading the strategic and visual direction for a month-long take over of Penn Station in New York City, I developed a series of bold, humorous OOH billboards and posters that led to over 33 million impressions, helping to grow brand awareness nationally.

Credits

Creative Director: Thomas Dragonette
Designer: Marissa Hogan + Thomas Dragonette
Copywriter: Kelly Spencer

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Daytona 500, Brand Sponsorship, Design

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Valhalla Java, Visual Identity, Design